Advertising your brand is a priority for any business owner – after all, no matter how great your product is, it won’t be successful if people don’t know it exists. That being said, if you spend too much on marketing, you’ll have no money left at the end to create a high-quality service or product for your customers. Finding that middle ground can be tricky, but we think we’ve got the perfect solution. Promotional trucker caps can give you excellent exposure, whilst keeping costs low.
Why they work
Have you noticed that when you’re having a conversation with someone, you spend most of your time looking at their face? Even when walking past someone in the street, your eyes will automatically look at their faces, even if it’s just for a second. That’s what makes promotional trucker caps so good for advertising. When they are worn, not only are you advertising to the wearer, but also to everybody else that they come into contact with. That means, if your caps are being worn whilst grocery shopping, when taking the dog for a walk, or while out with friends, potentially hundreds of people are being exposed to your brand – all with a single cap.
Stay up to date
While you may not notice it, these hats are very in right now! No Longer reserved for long distance truckers, they can be seen on everyone from Dads at the park to young girls out to brunch. Get in on the trend by stocking your own caps, and everyone will love to wear them.
Ideal for your uniform
Promotional caps can be a great addition to your uniform, because they’re advertising your brand whilst making your employees more recognisable. Your clients will appreciate knowing who to direct their questions to, and your employees will be giving your business free marketing. If they’re wearing them to from work as well, out to lunch, and while quoting jobs, that’s even more advertising that your business well be getting.
Excellent for giveaways
These types of hats aren’t just great for your employees, they’re great for giveaways as well! With options starting at as little as $3.50 on the market, it’s easy to justify handing these out to top clients or to potential customers at tradeshows – especially when you remember how much free advertising you’ll be getting in return.
Easy to Customise
There is no point in investing in trucker hats if they are just going to look exactly the same as your competitors. The great thing about these hats however, is that they are incredibly easy to customise. Choose a snapback or a more traditional brim, decide between brushed suede, cotton, mesh and a number of other options, then add your logo or business name and choose a colour scheme that complements your brand, and you’ll have a promotional tool that’s as unique as your business.
As you can see, promotional trucker caps are the perfect way to advertise your brand. You’ll be getting heaps of exposure and your employees and customers will love to wear them. On top of that, they are super affordable as well – so you’ll have more money to spend on your products.
